Baijiu

A single brand in China is now more valuable than McDonald’s Corp. A stunning rise in the shares of Kweichow Moutai Co. means the baijiu distiller has a market cap north of $100 billion. Globally, there are fewer than 90...

2017 was a boom year for the liquor market in China, with Chengdu, Sichuan-based baijiu distiller Shuijingfang Liquor Industry Co Ltd among the prominent gainers. Prices of high-end baijiu varieties rose in 2017 in line with the ongoing consumption upgrade...

“Some may depict baijiu the way Muhammad Ali famously described his own boxing style — it stings like a bee, and makes you float like a butterfly with alcohol content upwards of 120-proof in some cases. The literal translation of...

Whiskey review blog The Whiskey Wash tried Vinn Whiskey and found it to be unique and surprisingly lovely. Their final summary was this: “If you’re looking to try something new, this is a unique but approachable whiskey that’s well worth...

From baijiu to shochu, the subtle delights of Asian spirits are grabbing the attention of western drinkers, writes Roger Morris at World Travel Guide. Asian spirits — particularly baijiu and Japanese shochu — are becoming more and more popular in...

Last year, the U.S. imported some $462.8 billion worth of goods from China. One thing virtually absent from those shipping containers stocked with Chinese products? Baijiu: China’s national alcohol. Outside China, baijiu languishes in obscurity. Inside China, baijiu sits at...

The company that makes China’s eye-wateringly strong Moutai drink is edging out Diageo (DEO), the owner of Johnnie Walker, as the world’s most valuable liquor firm. Kweichow Moutai, whose fiery signature product has an alcohol content of 53%, hit a...

When Chinese President Xi Jinping started to tackle official displays of excess more than three years ago, one local company suffered more than the others. Kweichow Moutai, whose pricey grain liquor became a staple of state banquets and a typical...

Brand Finance released its annual report on the most valuable beer and spirit brands, and for the first time, baijiu (bye-j’oh) labels came out on top, with a brand value market share of 37.5 percent and combined value of over...

Baijiu, the fiery Chinese alcoholic drink, has overtaken Whisky to become the world’s most valuable spirit, according to Brand Finance. Baijiu’s share of total brand value grew from 23% in 2016 to 37.5% in 2017. The surge saw the Chinese...

Unlike tequila or vodka, baijiu (白酒 báijiǔ), which literally means “clear liquor,” has yet to become popular in the West. To the unfamiliar palate, baijiu can smell and taste quite strong, and Dan Rather once compared its taste to “liquid...

Some think that historiography is a science more or less like ballistics; that the careful plotting of where a phenomenon has been enables you to predict where it is going. If only the world were thus! The future, as history...