The culture of drinking Baijiu, which translates to white alcohol, runs deep in China. Now the country is taking the next step to ensure the gem becomes a consumption choice for more people in the world. Although Baijiu is a...
In the 2018 Brand Finance Spirits 50 report, Moutai grew by 73%, followed by Wuliangye baijiu, which was also the fastest-growing spirit on the list. The brand grew 161% year-on-year to US$14.6 billion. Yanghe baijiu overtook Johnnie Walker blended Scotch...
Mulled wine has long been Brits’ festive tipple of choice, but there’s a new contender on the drinks scene – and it’s not for the faint-hearted. High-proof Chinese spirit baijiu – which has a ‘polarising’ savoury flavour – has been...
China’s baijiu liquor is the most widely consumed spirit in the world, yet most of the Western world has never heard of it. That fact has baijiu-maker Luzhou Laojiao Co. eyeing the West. The state-owned distillery in Sichuan province has...
China’s mission to protect its economy now includes a college where students study booze. The US$58 million school – built in just nine months and so new that plastic still covers the surveillance cameras – is one outpost in Chinese...
YIBIN, China – China’s mission to protect its economy now includes a college where the students study booze. This $58 million school – built in nine months and so new that plastic still covers the surveillance cameras – is one...
Ming River Sichuan Baijiu, a brand that launched earlier this year, has won double gold at the 2018 New York World Wine & Spirits Competition. The double gold award is the highest award given at the competition, signifying a gold...
LA Fashion Week is an organization to raising the profile of fashion in the U.S. and hosted in the Greater Los Angeles Area. The event was hosted each March and October with more than 20,000 influencers and celebrities attended this...
On September 15th, Luzhou Laojiao North American Office was established in City of Arcadia, Los Angeles. Mayor of Arcadia have attended the opening ceremony to celebrate the milestone of internationalization of Luzhou Laojiao. As Luzhou’s executive pointed out that the...
Can China’s misunderstood national spirit level up at home—and then go global? Earlier this year, I made the 14-hour flight from New York to Beijing for the first time and figured it was time to revisit my acquaintance with baijiu...
The translucent Chinese liquor is the most popular spirit in the world, but which few will have drunk outside of China. The liquor, a favourite among China’s first generation of revolutionaries and the tipple of choice at wedding banquets and...
Despite its fame (or infamy) among visitors to China, baijiu, typically enjoyed during special occasions or as a show of hospitality, has remained a mystery to most spirit lovers in the West. Still, there are those, like Jim Boyce, a...
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