Baijiu

Via TechNode Kweichow Moutai, producer of China’s most famous baijiu brand, Moutai, has told media outlet CLS that it will make its alcohol-infused latte collaboration with Luckin Coffee a regular offering after it became a viral sensation in China. The...

Via The Drinks Business The world’s biggest beverage alcohol producer, China’s Kweichow Moutai,  is to invest US $2.23 billion on new production facilities to meet growing demand for baijiu. Kweichow Moutai, which is China’s largest quoted consumer goods company, plans...

Via Rob Report In the latest study of the value of spirits brands and how they’ve weathered several years of the pandemic, China has come out on top. According to a new study by valuation consultancy Brand Finance, six of...

Via Foodsided The Chinese gastronomic heritage is so expansive that it is humanly impossible to experience everything within a lifetime. Take baijiu, the traditional liquor, for example. It is considered to be the world’s bestselling liquor and ranks higher in...

Via The Drinks Business We’ve analyzed data from Forbes’ list of the 2,000 biggest public companies in the world this year, and these are the global drinks giants with the greatest market value. The full list is topped by Warren...

When the autumn winds begin to blow and the nights get cold, it can only mean one thing: It’s time to break out the huangjiu. Literally meaning “yellow wine,” huangjiu is an alcoholic drink that is traditionally served warm, sometimes...

The world’s most popular spirit. The most-talked about American whiskey style in years. Steven Soderbergh’s Singani 63. What do they all have in common? These spirits somehow escape classification from the Alcohol and Tobacco Tax and Trade Bureau (TTB). Read...

IF YOU ARE from China, you probably know more about baijiu than I do. But if you are not from China, the odds are high that even I, with my admittedly cursory knowledge gleaned from the kind of high-level research...

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Newcomers to China are usually horrified by their first encounter with baijiu, the fiery spirit consumed at banquets and family dinners, typically comparing it to jet fuel, paint stripper or drain cleaner. Even long-term expatriates often shudder at the stuff....

The base liquor in a cocktail is essential for its character and style. Currently there are six main spirits that dominate the world of bartending. Those are gin, rum, whisky, vodka, brandy and tequila. However, in our fast-paced world of...

Baijiu is the world’s most consumed liquor by volume — by far. A consulting agency, Brand Finance, recently released a study analyzing and ranking the most valuable spirits brands on the planet. The top three are all baijius: Moutai, Wuliangye,...