‘Why Chinese Booze Costs More Than Fine Wine at Auction’

Source: Wall Stree Journal by  Dinny McMahon

With its strong flavor and fiery aftertaste, Kweichow Moutai isn’t for everyone. With prices for vintage bottles of the liquor spiraling upwards, it’s now for even fewer people.

On Sunday, at an auction hosted by Chinese auction house Beijing Googut Auction Co., 540 milliliter bottles of Moutai produced in the 1980s sold for between 60,000 yuan ($9,700) and 70,000 yuan ($11,300). That was up from between 50,000 and 60,000 yuan last year, and around 30,000 yuan at the end of 2012….. (click to read the full article)

“While it may be a surprise to the West that aged baijiu can sell for more than Lafite, it is no surprise to the billions of people in the East who have been enjoying baijiu spirits for thousands of years. The East reveres the quality and tradition of this ancient yet modern Chinese spirit. CNS Imports, along with Private Cask Imports, is excited to be introducing baijiu to mainstream America.  Ganbei!” – Steaven Chen