The most-consumed spirit in the world—one that represents 35 percent of total global consumption—is a high-proof potable that few people outside of Asia have heard of. It is baijiu, the “official” drink of China, a nation of 1.3 billion people,...
Baijiu, the country’s home-grown firewater, accounts for more than a third of all spirits volumes drunk globally and more than a quarter of sales value. And while it’s gone through a tough few years in the wake of President Xi...
The fiery Chinese grain liquor called baijiu has been distilled and quaffed in the homeland pretty much the same way for a millennium. Yet as these brands expand overseas, spirits companies are wondering: How would it taste with 7-Up? Read...
Baijiu is the world’s most widely consumed spirit and, in the hands of celebrity mixologist Brother Cleve, it’s remaking the cocktail scene at Big Night Entertainment Group’s pan-Asian-flavored Red Lantern in Back Bay. “Baijiu is getting a real big push...
As you approach the towns known for making baijiu, the Chinese spirit that’s now the hottest cocktail ingredient in two hemispheres, you might pick up its perfume even from beyond city limits. Baijiu is powerfully aromatic and endlessly complex–an acquired...
For most foreigners who live in China, drinking baijiu (Chinese white liquor) and doing ganbei (bottoms up) is unavoidable, especially in the presence of senior colleagues and friends – no Chinese celebration or business deal is complete without a toast...
It might come as a surprise to many people that the world’s top-selling spirit is not whisky or vodka, but baijiu, China’s national alcohol that takes about one-third of the world’s total spirits sales. Read Full Article...
Baijiu, a distilled spirit that originated in China, seems to me to be the Durian fruit of the spirits world. The infamous Durian fruit, native to Southeast Asia, has a reputation for possessing one of the most foul odors you...
It was long hidden in the back of small liquor stores in Chinatowns across the US and was the drink of choice at banquets – generally downed in multiple shots – but Baijiu is stepping out into the limelight at...
Individuals, groups and small firms are spreading the Chinese liquor culture overseas Baijiu, the Chinese liquor distilled from grains including sorghum, wheat and rice, is the mostconsumed spirit in the world. Yet, the colorless drink remains virtually unknown outside China....
Now that the business of baijiu, the Chinese intoxicating drink, is looking to expand beyondAsia, industry experts note there are still some notable obstacles on its way to success. Read Full Article...
China consumes more spirits than any other country in the world. In the thirstiest nation on Earth the hard liquor of choice is baijiu. The liquor is pronounced similarly to (Bye-Joe) and can be found in every corner of China....