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‘Beyond Ganbei’: Baijiu Brands Woo Global Market with Shift to Cocktail Culture

August 23, 2016 | Posted in News | No Comments

It might come as a surprise to many people that the world’s top-selling spirit is not whisky or vodka, but baijiu, China’s national alcohol that takes about one-third of the world’s total spirits sales.

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Baijiu: The Durian Fruit Of The Spirits World (Part 1) Growing appreciation for baijiu spurs exotic cocktails and business opportunities locally and abroad

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