The short answer is, every brand of baijiu tastes different. There are many different varieties of baijiu — some famous, some less so — and each one has its own unique taste. Just like different brands of vodka taste markedly different, so it is with baijiu (althoughbaijiu is the biggest spirit category in the world and outsells vodka by a huge margin). For example, Moutai — ranked the #2 most valuable spirit brand in the world, after Johnnie Walker — has a complex aromatic taste and has traditionally been imbibed by itself. On the other hand, Laohao has a more straightforward taste tailor-made for being mixed into drinks.