Historically, Baijiu has always been central to all aspects of Chinese life. For instance, great Chinese poets were inspired by Baijiu. Moreover, great Chinese writers immortalized Baijiu in classics of Chinese literature.
In modern day, Baijiu continues to play a pivotal role in Chinese life, as it serves as a social bond and facilitator of goodwill between parties. For instance, when great alliances are forged, Baijiu is imbibed and helps to facilitate the process of alliance-making. In addition, it is also imbibed during important business deals and during important meetings with relatives and friends.
Beyond that, Baijiu is present during virtually every significant social occasion in China. This includes such disparate occasions as The Lunar New Year; the celebration of a successful business venture; a wedding; a parade.
There are many different Baijius available, and the one you choose to drink reveals not only your taste but also your social status & personal aspirations. Thus, Baijiu is truly a part of being Chinese. It is the National Spirit.