The best-selling spirit in the world is not rum, vodka, brandy, or whiskey — it is Baijiu! This may come as a surprise to many Americans, who may not even have heard of Baijiu, let alone been aware that it is the world’s best-selling spirit! In fact, in 2009, Baijiu commanded 31% of the global market share of spirits, greater than that of any other spirit and greater than the market share of vodka, brandy, and rum combined. Moreover, in 2013, three of the top ten most valuable spirit brands in the world —Moutai, Wuliangye, and Luzhou Laojiao — were Baijius.
Many Americans have probably never heard of these Baijiu brands, though they probably have heard of brands such as Jack Daniels, Absolut, Grey Goose, Jose Cuervo, and Jim Beam, all of which are less valuable brands than the Baijiu brands! To give you a better idea of Baijiu’s popularity, consider the following: in 2009, Jim Beam sold 5.2 million cases, while Moutai sold 156 million cases. In other words, a single Baijiu brand sold 30 times more cases than the Jim Beam brand did. Consider then, that there are dozens of Baijiu brands, and you can begin to imagine just how popular Baijiu is! CNS Imports is committed to making Americans more aware of Baijiu by bringing it to America that they can enjoy Baijiu and see what they’ve been missing!