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Growing appreciation for baijiu spurs exotic cocktails and business opportunities locally and abroad

August 23, 2016 | Posted in News | No Comments

Growing appreciation for baijiu spurs exotic cocktails and business opportunities locally and abroad

For most foreigners who live in China, drinking baijiu (Chinese white liquor) and doing ganbei (bottoms up) is unavoidable, especially in the presence of senior colleagues and friends – no Chinese celebration or business deal is complete without a toast with some baijiu.

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‘Beyond Ganbei’: Baijiu Brands Woo Global Market with Shift to Cocktail Culture Rediscovering Baijiu

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